The CMO of the future

Chuck Kapelke

Looking into the global future of marketing, its brightest will be more challenged, and have greater influence, in the years ahead.

Marketing's brightest will be more challenged – and have greater influence – in the years ahead.

The year is 2024, and more than 50 percent of American product purchases are made through e-commerce thanks in part to the rise of "app-tapping" (waving your phone to purchase a product) and speak-to-purchase ads that merge TV and streaming content with in-home digital assistants. Video games and social media are as popular as ever, though more and more people prefer to hang out in virtual-reality "PlaceScapes," where savvy marketers are starting to invest. The process once known as advertising is nearly unrecognizable as...

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