The Aftermath: How K2's study of media transparency in US advertising revealed a disconnect between advertisers and their agencies
Among advertisers and agencies alike, many hoped the June release of "An Independent Study of Media Transparency...
The Aftermath: How K2's study of media transparency in US advertising revealed a disconnect between advertisers and their agencies
This paper explores the aftermath of K2 Intelligence's report, "An Independent Study of Media Transparency", prepared for the ANA, that found a fundamental disconnect between US advertisers and agencies regarding their relationship.
