The Aftermath: How K2's study of media transparency in US advertising revealed a disconnect between advertisers and their agencies

This paper explores the aftermath of K2 Intelligence's report, "An Independent Study of Media Transparency", prepared for the ANA, that found a fundamental disconnect between US advertisers and agencies regarding their relationship.

The Aftermath: How K2's study of media transparency in US advertising revealed a disconnect between advertisers and their agencies

Michael J. McDermott

Among advertisers and agencies alike, many hoped the June release of "An Independent Study of Media Transparency...

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