The Aftermath: How K2's study of media transparency in US advertising revealed a disconnect between advertisers and their agencies

This paper explores the aftermath of K2 Intelligence's report, "An Independent Study of Media Transparency", prepared for the ANA, that found a fundamental disconnect between US advertisers and agencies regarding their relationship.

The Aftermath: How K2's study of media transparency in US advertising revealed a disconnect between advertisers and their agencies

Michael J. McDermott

Among advertisers and agencies alike, many hoped the June release of "An Independent Study of Media in a controversy that's been worsening for at least five years.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands