The Young and the Textless: The key to reaching generation Alpha is YouTube and Instagram, but brands need to be wary of privacy concerns

For marketers eager to reach generation Alpha, the first generation entirely born in the 21st century, the story is instructive as they are conditioned to an always-on society, with the ongoing screenification of culture.

Wendy Olson Killion was talking to her 7- and 9-year-old children about where to visit after getting them their passports. Without missing a beat, the younger of the two suggested taking a trip on the bullet train in Japan. How did her son happen to on Netflix on his tablet and it came up," says Killion, VP of business development at Expedia Group Media Solutions. "He just has access to so much information."

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