The succession conundrum: Amid a decline in CMO tenure, companies weigh promoting from within or hiring from outside the organization

While companies scramble to build brands, engage consumers, and drive sales, they may be neglecting cultivating senior marketing employees who can take charge or step into the lead marketer role if there's a sudden departure of the CMO.

Aclassic case of the cobbler's kids having no shoes? While companies scramble to build brands, engage consumers, and drive sales, they may be neglecting cultivating senior marketing employees who can take charge or step into the lead marketer role if

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