The state of viewability: Where the viewability standard sits today and where the industry goes from here

This article discusses viewability in online advertising, arguing that brands' concerns on the topic are proving to be a major block to investment.

The state of viewability: Where the viewability standard sits today and where the industry goes from here

Alia Lamborghini

Viewability is 2015's buzzword, and for good reason. Last year, according to eMarketer, marketers spent more than $145 billion in...

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