The Nuances of Global Integrated Marketing

Mickey Jardon

This article briefly covers the strategy for producing global integrated marketing. The author illustrates successes and pitfalls with examples from P & G, Pepsi and various continents.

The Nuances of Global Integrated Marketing

How to successfully position your brand from country to country

Mickey Jardon Marketing Drive Worldwide

Today’s marketing buzz phrase ‘think global, act local’ is used almost as often as ‘think out of the box’ was used a decade ago. The questions arise, just what does it mean to be a global brand? And how do you communicate a brand message around the world making it as relevant to your target audience in Africa as it is in America? At first glance, this task may appear overwhelming, but perhaps it is not as monumental...

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