The journey is the destination: The effectiveness of location-based campaigns

This article, produced in conjunction with IBM-owned The Weather Company, explores the challenges of building campaigns based on location data, and what marketers can do to optimise and improve this.

The journey is the destination: The effectiveness of location-based campaigns

Jamie Molnar

The challenges to building campaigns based on location data and what marketers need to do to get there.

As more marketing dollars are funneled into mobile and loc

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