The humble chatbot has grown up

Brands are realizing that chatbots can be an integral component in the emergence of conversational marketing as they provide 24/7, personalized, one-on-one communication at scale.

Much like the awkward teenager who suddenly blossoms into the homecoming king or queen, chatbots are having their moment. Until recently, chatbots were viewed, at best, as a way for companies to cut expenses by replacing live customer service reps with...

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