The highs and lows of influencer marketing and user-generated content

Examines the potential advantages and risks to using social media users to promote brands, both in the context of influencer marketing and user-generated content.

Relying on social media users to promote your brand can be both good and bad business.

Martin Lieberman's Saturday lunch spot, his neighborhood's Finagle a Bagel restaurant, was almost like Cheers. It was a place where the employees recognized him, and...

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