The Family Friendly Programming Forum - FedEx Corporation

Carole Millsaps of FedEx Corporation discusses her organisation's involvement with the Family Friendly Programming Forum, especially in the evaluation of TV scripts.

family friendly programming forum

FedEx Corporation

Carole Millsaps FedEx Corporation

In this increasingly fastpaced world, where the socioeconomic and geopolitical landscape is ever changing, it's assuring to know that some companies remember the importance of the word 'family,' regardless of how the dynamics of that institution have changed over the years. At FedEx, it's a word we use every day.

Family is about forging relationships and treating people well. To FedEx, that means extending goodwill to the communities in which we live and work, and in doing so, developing relationships with organizations that share our philanthropic ethics and values....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands