The Age of Noise
Establishing successful customer relationships amid all the volume
Paul Allen Allen & Gerritsen
I have a new appreciation for irony. For months now, I have witnessed, and participated in, the most significant era in the history of advertising. By every measure dollars spent, air time, volume of media the rise of advertising as one of the worlds fastest growth industries has been epic. During last years Christmas selling season alone, one radio ad sales representative told me, . . . a station today can realize 35 percent revenue growth by just answering the...