Ten Big Risks Brands Have Taken
Marketers consistently push the envelope, hoping that novel ideas will yield stellar results for their brands. Companies attempt to break through boundaries previously set by competitors, or sometimes themselves. It is exciting and fear-inducing to take risks. Deciding which lines to cross is never an exact science. The risk versus reward question looms over every decision, but without the former, brands never achieve the best of the latter. Below are 10 examples of brands that took risks in their marketing practices and campaigns, and proudly survived to tell the tale.