Throughout the last 30 years, teen girls have grown up watching adults play high school students in films and on TV. But the tide is turning, and teen girls are seeing a more authentic depiction of themselves on their screens. Indeed, the rise of teen artists like Billie Eilish and Hunter Schafer is challenging traditional norms of what it means to be a teen girl in America. Along those same lines, teen activists such as Greta Thunberg and Emma Gonzalez are leading social change and inspiring this younger generation to make a difference in the world as activists.
These role models highlight a shift in the media toward a gen Z portrayal of teenagers, which is helping teen girls come into their own and become leaders for tomorrow. Unlike any other generation before them, gen Z teen girls see their peers as activists, artists, creators, and, of course, teen girls.
Fullscreen's latest report "Teen Girls: Coming into their Own Today to Blaze the Future Tomorrow" reveals these trends. The study, in partnership with research firm Talk Shoppe, took the pulse of 1,500 respondents ages 13 to 37, with a nationally representative quantitative survey. It also conducted 11 qualitative interviews across the gen Z and millennial generations, as well as three sub-groups including teen girls ages 13 to 17.