Taking a stand on systemic change

In the aftermath of the deaths of George Floyd, Breonna Taylor and Ahmaud Arbery, brands are coming to terms with the reality that actions speak louder than words.

This past spring, the deaths of George Floyd, Breonna Taylor, and Ahmaud Arbery reignited a national conversation around racial injustice and systemic inequalities, culminating in more than a month of protests around the globe calling for change. In the aftermath of their deaths, brands are coming to terms with the reality that, for consumers, actions speak louder than words.

With consumers increasingly expecting brands to take a stand against racial injustice, keeping silent was not an option for many companies.

Silence can be a powerful statement filled with different interpretations, says Enshalla Anderson, chief strategy officer at FutureBrand, a brand,...

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