Four years ago, the marketing team at Lincoln Electric, a Cleveland-based manufacturer of welding equipment, recognized the warning sign. Industry trends saw companies losing more than 50,000 welders every year to retirement and attrition, says Craig...
Story time for B2B brands: Storytelling is a powerful way to create effective content marketing and generate sales
Story-driven marketing content is being used to drive sales and to help businesses stand out in a crowded marketplace.
