Story time for B2B brands: Storytelling is a powerful way to create effective content marketing and generate sales

Story-driven marketing content is being used to drive sales and to help businesses stand out in a crowded marketplace.

Four years ago, the marketing team at Lincoln Electric, a Cleveland-based manufacturer of welding equipment, recognized the warning sign. Industry trends saw companies losing more than 50,000 welders every year to retirement and attrition, says Craig...