Some B2B brands are going all-in on digital advertising

Despite the detrimental impact of the COVID-19 pandemic on marketing and advertising, B2B digital ad spending is bucking the trend, according to eMarketer's US B2B Digital Advertising 2020 study.

The coronavirus pandemic continues to have a deleterious impact on marketing and advertising. Budgets have fallen, ad agencies have incurred major job cuts, and business resources remain constrained. But there's one intriguing outlier: B2B digital ad

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