Site Unseen: the problem of ad blocking and how to solve it

This article examines the growth of ad-blockers and the bad user-experiences and privacy concerns that fuel their use.

Site Unseen: the problem of ad blocking and how to solve it

Ryan Dinger

Symptomatic of an Internet plagued by bad user experiences and questions of consumer privacy, ad blocking is a growing problem marketers and publishers will need to solve together.

Lindsey Crew began using Ad-Block to hide ads on websites two years ago, after friends I recommended the program to her. "I use it mostly to block the ads that play before or during videos on YouTube and other video streaming sites," says the 27-year-old administrative assistant from Delaware, and she's not alone.

According to a study conducted...

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