Shoestring Budgets: Creative Approaches to Managing Advertising and Merchandising
Barb McGarvey, GMAC Residential Holding Corp.
When one thinks of ‘GMAC,’ the most common response is ‘Oh yeah, I financed my car through them.’ But what...
Shoestring Budgets: Creative Approaches to Managing Advertising And Merchandising
The author, from GMAC Residential Holding Corp, describes how GMAC has marketed itself as a 'home ownership' service company - covering mortgages, real estate and relocation services - through low-budget integrated activities.
