Shifting Gears To Gain Market Share

Describes how multicultural marketing is organised at Kodak, both inside the USA and globally.

Shifting gears To gain Market Share

Diversity defines how we, at Kodak, recognise and support the customs, behaviours and beliefs of different people and cultures

Essie L. CalhounEastman Kodak Company 

Increasing, like many companies, Kodak business...

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