As multicultural marketing becomes synonymous with mainstream marketing, B-to-B companies not only have an opportunity to attract new customers and build more diverse relationships but dramatically change their creative mindset. "B-to-B marketers focus...
Shattering the myths of multicultural marketing: B-to-B campaigns that challenged conventional thinking about diverse audiences
This article challenges conventional ideas about multicultural marketing by providing examples of successful B-to-B campaigns from UDN, Prudential and Aon.
