Marketers look to spend big on location targeting to better influence purchase decisions.
Brands come in all sizes and in a multitude of categories, but all brand marketers have something in common: They want their marketing messages to reach customers and prospects at times and in places where they will be most effective. With the widespread and growing availability of location-targeted mobile ad technology, they're now able to do that as never before.
Marketers spent just over $17 billion on location-targeted mobile advertising last year, according to a study by BIA/Kelsey.It projects that to more than double, to...