Right on target: Benefits of location targeted mobile ads

Marketers look to spend big on location targeting to better influence purchase decisions in the US.

Marketers look to spend big on location targeting to better influence purchase decisions.

Brands come in all sizes and in a multitude of categories, but all brand marketers have something in common: They want their marketing messages to reach customers and prospects at times and in places where they will be most effective. With the widespread and growing availability of location-targeted mobile ad technology, they're now able to do that as never before.

Marketers spent just over $17 billion on location-targeted mobile advertising last year, according to a study by BIA/Kelsey.It projects that to more than double, to...

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