Reimagining the in-store customer experience

Brands in the US are transforming brick-and-mortar stored for bottom-line success.

How brands are transforming brick-and-mortar for bottom-line success.

In May, Macy's announced its acquisitionof the New York-based concept shop Story, which focuses on curated, rotating shopping experiences with different themes every few months. In a

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands