Rebate marketing basics

US research looks into the effectiveness of rebate programmes on business-to-business and business-to-consumer communications.

Considering a rebate program to drive engagement? Here's a primer to begin the process.

Who doesn't love the promise of "found money?" That's the basic idea behind rebates, and it's one reason why they can be so effective in both the B2C and B2B realms, regardless of whether the promised money is found or not.

A study by the Promotion Fulfillment Center, a provider of turnkey solutions in fulfillment, e-commerce, rebates, and other promotions services, found that 95 percent of consumers are interested in products that come with rebates, 80 percent look for rebates when making purchases, and 57 percent...

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