Radio plays a key role in amplifying brand purpose

A brand's contribution to society is, for many US consumers, the company's distinguishing characteristic and in 2021, radio will provide a trusted media environment to reach consumers with the power of the brands' actions and communicate the brand's purpose.

It's been well-documented that consumers now more than ever care deeply about how brands are addressing social and environmental issues. According to the 2020 Porter Novelli Executive Purpose Study, 89 percent of business leaders believe companies th