Proving video ROI: How to connect video ad spend to product sales

This article explores how brands can achieve nirvana by connecting video ad spend to product sales, and deliver a solid ROI measurement.

Proving video ROI: How to connect video ad spend to product sales

Oren Harnevo

In 2016, marketers are demanding accountability like never before. They have access to endless tools to connect with consumers, but knowing what actually drives sales remains essential. Matt O'Grady, CEO at Nielsen Catalina Solutions, a company that helps CPG marketers measure and improve advertising performance, hit the nail on the head when he said, "You need to connect the consumers' response to an ad to their actual in-store purchases — that's nirvana."

The future of ads is about business outcomes, not media metrics. To get those...

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