Programmatic video advertising sharpens messaging strategy for marketers

Chris Warren

Looks at how the increasing investments in programmatic video point to the potential upsides for advertisers.

Kylie Jenner isn't known for small measures. A star of the reality TV show Keeping Up with the Kardashians since 2007, Jenner has parlayed her celebrity into a business empire that includes a clothing line and the companies Kylie Cosmetics and Kylie Skin. Earlier this year Forbes estimated the 22-year-old's net worth at $1 billion, making her the world's youngest billionaire — reaching the mark sooner than Facebook's Mark Zuckerberg or Snapchat's Evan Spiegel.

When Kylie Skin was preparing to launch Jenner's first skin care products last May, the company debuted what is believed to be...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands