Procter & Gamble: CPG giant deploys an ambitious sustainability plan to protect the environment, cut waste, and better distinguish its brands

Looks at P&G's sustainability goals, titled Ambition 2030, which encompass four areas: brands, supply chain, society, and employees.

Virginie Helias' official title is chief sustainability officer at Procter & Gamble, but internally she likes to refer to herself as the "chief agitator officer." It's an apt moniker, as it sends a strong message to P&G's 97,000 employees that the same-old same-old will not do when it comes to how the CPG giant practices sustainability.

"Historically, there's been a tendency to look at sustainability as compliance — we do what we are supposed to do because it's the right thing," Helias says. "But [at P&G], it's about agitation, in terms of getting people outside their comfort zone. It's about...

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