Point-of-entry consumers are a gold mine - so talk to them differently

Kent E. Haehl

Argues for the importance of appealing to young people when they first enter a market, because impressions formed then remain and brand loyalty develops early.

Point-Of-Entry Consumers Are A Gold Mine - So Talk To Them Differently

Kent E. Haehl Channel One Network

Let's take a quick journey back to childhood back to the time when you were 11 or 12 years old. Your life is full of exciting changes: progression  from elementary to middle school, increased independence, more friends, and more activities. The changes are not only lifestyle; adolescents go through more major biological and hormonal changes than they will at any other time in their adult life.

Peer pressure is tantamount during...

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