Partnerships Are Key In Multicultural marketing
Office Depot benefits from partnering with National Newspaper Publishers Association
Ruth T. CyrusOffice Depot, Inc
AfricanAmerican buying power is estimated to reach more than $572 billion, and blackowned businesses generate $71.2 billion in revenues. Office Depot recognizes this enormous spending power and has built a substantial marketing campaign to address this opportunity. This marketing campaign has several components, but one of the most successful is the campaign that developed in partnership with the National Newspaper Publishers Association (NNPA) in 2002.
The NNPA, also known as the Black Press of America, is a 62yearold...