Paper and pixels: Putting a digital stamp on direct mail
Christopher Karpeno
How Direct Mail is Becoming a key Player in the Digital World
As connectivity is embedded into society, the lines between the physical and digital worlds are blurring. Pretty much every action now leaves a trail of data that reveals a person's daily activity in detail. From sharing thoughts on social media to sophisticated health tracking technologies to cookie-enabled targeting, this data footprint reveals valuable consumer insights that can be mined for marketing gold.
For marketers, the crucial step then becomes delivering clear messaging that spans the blur...