One Step at a Time: Managing marketing spend through the scope of work process
The scope of work process is becoming ever more important in managing marketing spend. A well-controlled Scope of Work program is an integral part of a broader framework for planning and communication between client and agency. Indeed for many leading advertisers, it is the key process to ensure the most efficient spend of the allocated budget.
THE BUILDING BLOCKS
There are some common building blocks that appear in many leading Scope of Work programs (though the terminology and order may vary).