Northwest Airlines Soars With E-Services
The Emergence of Travel Websites
Beth Shultis Northwest Airlines
Not since deregulation has the airline industry been so transformed as it has been recently by its rapid adoption of the Internet.
How rapid? As recent as five years ago the only way a person could book an airline ticket was either by telephoning an airline or travel agent (several if you were comparison shopping), or by waiting in line at a ticket counter. Today people are increasingly likely to make their own bookings on a computer either directly on an airlines own Web...