Northwest Airlines Soars with E-Services

An executive from Northwest Airlines explains how the company has taken advantage of on-line information and booking procedures to cost effectively develop the business.

Northwest Airlines Soars With E-Services

The Emergence of Travel Websites

Beth Shultis Northwest Airlines

Not since deregulation has the airline industry been so transformed as it has been recently by its rapid adoption of the Internet.

How rapid? As recent as five years ago the only way a person could book an airline ticket was either by telephoning an airline or travel agent (several if you were comparison shopping), or by waiting in line at a ticket counter. Today people are increasingly likely to make their own bookings on a computer – either directly on an airline’s own Web...

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