No bricks and mortar, no advertising, and a new name growing the Wachovia global correspondent banking brand

Eileen Mijlin

Describes how Wachovia Bank, one of the world’s leading correspondent banks, has grown and developed its branding.

No Bricks and Mortar, No Advertising, and A New Name

Growing the Wachovia Global Correspondent Banking Brand.

Eileen MijlinWachovia Bank, N.A.

If you have ever sent or received an international wire or opened a letter of credit, you have availed yourself of correspondent banking services. Around the globe, banks form relationships with one another to process the international banking needs of their customers. This includes payments, clearing of checks, processing of trade (letter of credit) transactions, and information reporting. For over 200 years, (and through four name changes*), Wachovia Bank has grown into one of the world's leading correspondent...

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