New palette for green marketing: Weaving the environmental message into the day-to-day operation

This article describes the ways in which brands, such as Hyundai and NASCAR, have successfully interlaced environmental messages into their marketing.

It's not easy being green. Marketing products and services based on a brand's commitment to improving the environment is changing. Consumers are a lot more discerning these days about what companies say they are doing to make the planet a greener place,...

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