Navigating the Mindfields

This 2009 article warns that U.S. policymakers are planning to introduce legislation that could cause significant damaging to the advertising industry, specifically, changes to tax policy.

Navigating the Mindfields

Daniel L. Jaffe

Why the broad Congressional agenda has potential to suck the advertising industry into the political whirlpool

Tiptoeing through the political minefields is never comfortable, easy, or safe. This clearly is a period of strong antibusiness sentiment, combined with progovernment regulatory interventionism and deep skepticism of business self-regulatory efforts.

The Congressional agenda is being driven primarily by economic proposals led by the bank bailout and stimulus packages. Millions quickly become billions and then trillions of dollars. This dizzying financial progression makes some armchair analysts cavalier about the impact of these numbers. However, we cannot allow...

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