Media’s influence on American conversation

Hadassa Gerber

Reveals key findings from a report that provides insights into how Americans perceive the news they access across all media platforms.

Word of mouth has long played a critically influential role in advertising. According to the Word of Mouth Marketing Association, 91 percent of all conversations take place offline and two-thirds of conversations that result in a sale happen offline.

So, what are Americans talking about and what drives their conversations?

Engagement Labs, formerly Keller Fay, conducted the 2018 American Conversation Study on behalf of the TVB to measure media's role in influencing American conversation. The study, fielded in late 2017, provides insights into how Americans perceive the news they access across all media platforms.

Here are some...

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