Media’s influence on American conversation

Reveals key findings from a report that provides insights into how Americans perceive the news they access across all media platforms.

Word of mouth has long played a critically influential role in advertising. According to the Word of Mouth Marketing Association, 91 percent of all conversations take place offline and two-thirds of conversations that result in a sale happen offline.


WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands