Media Outlook 2001: Radio

Kevin Miller

In early 2001, the author looks at the challenges and opportunities for radio in the USA - especially in 'empowering' its listeners, providing news and novelty, and introducing the 'community participation metric'.

Media Outlook 2001: Radio

Kevin MillerABC Radio Networks

Listen Up! Radio will end 2001 better positioned as an advertising medium than at any time since the invention of TV. That's because radio is tuned in to several key consumer value, media usage, and lifestyle trends that amplify its strengths in today's rapidly changing media marketplace.

Media savvy pros already know the story 'behind the numbers' of radio's strong outlook. Things like national reach comparable to network television, steady revenue growth, audience increases, technology that is bringing radio's content to internet/satellite delivery systems, commercial copy splits, and broader adoption of...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands