Media Outlook 2000-Newspapers

In early 2000, the author looks at the challenges and opportunities for newspapers in the USA - especially readership and the Internet.

Media Outlook 2000 Newspapers

Gene Castellano Philadelphia Newspapers Inc.

Like all other media, newspapers are fighting for a piece of the public’s elusive free time. But we are doing very well, thank you, reaching nearly six out of 10 adults daily, and nearly seven out of 10 on Sunday.

‘There is no other way to reach as many people in a single stroke than by advertising in the daily newspaper,’ according to Tony Ridder, CEO and Chairman of Knight Ridder, the nation’s second-largest newspaper chain. Those of us in newspapers are confident that an interesting, attractive and journalistically...

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