Media Outlook 2000-Internet

Jon Spaet

In early 2000, the author looks at the challenges and opportunities for the Internet in the USA - especially for e-commerce and advertisers

Media Outlook 2000 Internet

Jon Spaet About. com

If 1998 was the ‘honeymoon year’ for the Internet, it’s moved into the marriage full-throttle during 1999. Over the past twelve months, the Internet has gone from honeymoon to experiencing a strong year of impact and influence. Once perceived as a ‘watch and see’ tool among marketers and consumers, the Internet has evolved into a predominant force.

Forrester Research estimated 1999 U.S. online retail sales at $20.2 billion and $2.8 billion for online ad spending. Internet Advertising Bureau (IAB) reports 1999 total advertising expenditures will probably exceed 4 billion dollars....

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