Media Maven

This ANA profile of Laura Klauberg, vice president of global media at Unilever, looks into the firm's media strategy.

Media Maven

Todd Wilkinson

Laura Klauberg is Unilever's queen of all media, leading the company into the heart and soul of digital engagement

In her professional life, Laura Klauberg is a jet-setter, traveling the globe as vice president of global media for Unilever and leading the consumer goods giant's aggressive foray into the digital frontier. Not too long ago, however, her own comfort with new media was limited, as she readily admits. Ironically enough, it was her personal life — keeping up with her three daughters, in particular — that opened her eyes to the communication transformation that now defines...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands