Maximizing unbundled agency performance - a case study

Lisa Wellington

This case study of the Midas International Corporation looks at the company's approach to marketing, including the use of an 'unbundled' team structure.

Maximizing unbundled agency performance - a case study

Lisa WellingtonMidas International Corporation

Midas has currently achieved ten straight quarters of positive comp store sales, not an easy feat in our category. While our business success can be attributed to many factors, in particular a reinvigorated brand and retail platform along with the dedicated efforts of our franchisee body, a critical contribution was made by our world-class agency partners, working within an unbundled team structure.

Over the past few years, Midas marketing has had its share of successes, including an EFFIE award win, an Echo award win and a Latino...

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