Imagine you're in charge of a big marketing organization and you're faced with the prospect of complying with sweeping new consumer-privacy regulations. Doing so will be expensive and time consuming. You're well into Q4, your busiest season, but you need to have your compliance solution up and running by january. Oh, one more thing: You don't know exactly what the specific requirements are going to be or what compliance measures will be considered acceptable — and you won't know until months after the January deadline comes and goes.
That scenario is not a Kafkaesque hypothetical. It's the very real challenge...
