Marketers raise podcast volume to eleven

According to an IAB study, podcast advertising increased year-on-year growth by 48% in 2019 and there is growing evidence that podcasting will become a permanent fixture in the marketing toolkit in the future.

With podcast advertising racking up 48 percent year-over-year growth in 2019, according to an IAB study, the medium's 14.7 percent projected growth in 2020 might seem anemic. But that slowed growth is merely a pandemic-induced blip on the radar. The

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