Marketers Must Prepare for a Tidal Wave of Privacy Regulation

CMOs are facing numerous challenges from the CCPA (California Consumer Protection Act), but there are many things marketers can do.

Imagine you're in charge of a big marketing organization and you're faced with the prospect of complying with sweeping new consumer-privacy regulations. Doing so will be expensive and time consuming. You're well into Q4, your busiest season, but you

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