The 2008 ANA Marketing Accountability Survey noted that while there are some marked improvements, gaps remain in critical areas, such as aligning marketing efforts with corporate goals, developing cross-functional teams, and defining return on investment (ROI).
Lynn Russo Whylly
Progress in marketing accountability can be likened to walking a long and winding road. Every step represents progress, but the horizon never seems to get closer. And so it goes with the 2008 ANA Marketing Accountability...