Mad men vs. organization men: Digital consultancies are making inroads with marketers against traditional ad agencies

This article explains the reasons for digital consultancies' increasing inroads and how they compare to traditional ad agencies in creative and digital.

Robert Schwartz, global leader of agency services at IBM iX, is convinced that two factors have brought the marketing community to a decisive existential moment. "Simply put, we see this as the single greatest time to be a creator," he says, citing the...

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