Lreport.com: The First Online Window into Youth Culture TM

Chad Farmer

The author, from Lambesis Inc, describes the background, philosophy and methodology of Lreport.com - a youth tracking study started in July 2000, that purports to identify macro-trends, micro-trends and fads amongst 14-30 year olds.

Lreport.Com: The First Online Window Into Youth Culture TM

How companies can capitalize on emerging trends

Chad FarmerLambesis, Inc.

It was 1995 and Lambesis, Inc. was the middle of an ad campaign that would catapult Airwalk Shoes from a $16 million company to a $175million company. To create a 'brand epidemic' for Airwalk, we had to convince trendsetters, as the style leaders, to adopt the brand, thereby influencing the brand's assimilation into a mainstream audience. The ultimate mission of Lambesis was to demonstrate that Airwalk 'knows youth' by speaking to consumers in an aspirational tone and accurately portraying...

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