This article discusses how to market to 'baby boomers' as they approach retirement. They are the biggest demographic segment in America, with the most spending power; they also have distinctive attitudes towards life, careers and retirement, which all means that adopting best practice is crucial when speaking to them.
Look Who's Listening
Lynn Russo Whylly
Over the past five years, marketers of products and services have been trying in earnest to reach the younger demographic, especially the $175 billion teen market. Whole marketing campaigns, for example, have been...